Sudiip Ghosh
Global Operations & Revenue Transformation Leader
Visionary operations leader with 22+ years of experience building and scaling global delivery organizations across AdTech, SaaS, media and enterprise technology. Proven track record leading multi-region operations supporting $1.5B+ advertising revenue, managing global teams across North America, Europe and APAC while designing scalable capability centers and AI‑driven operating models.
Recognised for combining operational rigour with innovation – driving enterprise transformation through automation, Lean Six Sigma and data‑governance frameworks that improve efficiency, scalability and client outcomes.
Strategic Leadership Pillars
Global Operations & GCCs
Design and scale multi‑region capability centers across APAC, EMEA and Americas. Establish resilient operating models, governance frameworks and high‑performance teams that support international growth.
Operational Transformation
Drive enterprise‑wide efficiency through automation, AI adoption, Lean Six Sigma and workflow redesign. Embed first‑time‑right culture and real‑time KPI governance to improve margins and SLA adherence.
AdTech & Revenue Operations
Lead global advertising ecosystems (programmatic, CTV, retail media) supporting multi‑billion dollar revenue. Integrate data, yield optimisation and AI‑driven insights to maximise client ROI.
Career Journey Timeline
















Global Delivery Leader (AMERICAS)
Owned end‑to‑end delivery for Samsung CTV across USA, Canada & LATAM – supporting $1.5B+ revenue. Led 150+ professionals, launched GenAI reporting (–40% manual effort), built real‑time KPI dashboards, reduced bottlenecks by 30%.
Digital Consultant
Advised on digital transformation, GCC roadmaps and operational scalability. Delivered operations playbooks for global expansion, improved client delivery timelines by ~20%.
Director, Campaign Operations
Built multi‑channel marketing infrastructure across 14 global pharma markets. Implemented workflow automation and quality frameworks, improving delivery quality scores by 25%.
Director, Managed Services
Scaled global shared services from 70 to 200+ FTEs. Centralised operations – delivery speed ↑25%, escalations ↓30%. Piloted remote‑work pre‑pandemic, achieving 98% client satisfaction during COVID. Drove P&L optimisation and automation.
Senior Manager, Projects
Won RFPs for Google DBM & Facebook Ad Ops. Improved SLA adherence by 25% through automation; designed quality framework that improved delivery quality by 23%.
Leadership & Delivery roles
Progressively senior positions in ad operations, including Head of Ad Operations APAC. Orchestrated first‑of‑its‑kind live ad serving for major sporting events, homepage takeovers, and audience‑based GTM strategies.
Impact Highlights
$1.5B+
annual CTV/revenue operations delivered for Samsung Ads
200+
FTEs & vendor teams led across US, UK, India
30%
SLA improvement / escalation reduction
40%
manual effort slashed using GenAI insights
98%
client satisfaction during COVID transition
55%
revenue growth for hesitant retail publisher
Transformation Case Studies

Global AdOps Transformation
Built 24x7 CTV advertising delivery operations with scalable campaign execution frameworks.
- Centralised ad operations
- QA automation
- Standardised workflows
- Scalable ops backbone

GenAI Campaign Insights
AI‑driven insights reduced manual effort by 40% and accelerated client decisions 2x.
- 40%+ manual effort reduction
- 2x faster insights
- Proactive anomaly detection
- Automated optimisation suggestions

Quality & Governance Framework
Designed operational governance and QA frameworks reducing errors and improving SLA adherence.
- Knowledge‑based error reduction
- RCA feedback loop
- Repeat error tracking via retraining
Thought Leadership
Perspectives on global operations, AI transformation and the evolution of digital advertising.
Testimonials
Sudeep has demonstrated strong leadership throughout our time together at Operative. Once he has a clear understanding of the company's goals, he is willing to take ownership of them and see them through. He can articulate a point of view to build and drive the team forward. Always providing ideas and solutions, rather than simply escalating issues. Willing to take onboard new directions and stretch targets.
Sudeep keeps a very tight ship, ensuring everyone is following the process and meeting targets. An excellent understanding of the ad ops domain and operational organisation. Able to building up a strong group of resources, utilizing clear goals and KPIs, driving direction through stand up & supervisor meetings, willing to express his thoughts and requirements in a clear and defined way.
Sudeep is an excellent candidate for any organization looking to expand or bring about improved efficiency and upskilling of an operational organisation for services opportunities.
Sudeep possesses exceptional leadership skills, effortlessly guiding teams toward achieving challenging goals while fostering an environment of collaboration and innovation. His keen insights into Connected TV technologies and delivery frameworks enable him to anticipate challenges and devise effective solutions, ensuring smooth project execution. He is not only technically proficient but also deeply intuitive, understanding the nuances of both the business and technological aspects of CTV delivery.
What truly sets Sudeep apart is his ability to inspire and motivate those around him. His approachable demeanor, coupled with his unwavering commitment to excellence, makes him an exceptional mentor and leader. Working with him has been an enriching experience, and his achievements and professional journey are nothing short of commendable.
Sudeep is a champion to work with. He is very knowledgable in ad-ops and can always find a solution to whatever challenges arising from campaigns. He is cool and calm in the face of any storm. Sudeep is easy to work with. He is helpful and very supportive of people he works with. Truly, he will be a major asset in any company he collaborates with.
Sudeep is a go getter who finds it very difficult to take a NO for an answer. A data driven solutions provider with a penchant for ethics and a very adaptive disposition makes him a much respected colleague.
He has helped us out with a diverse range of tasks including Salesforce database management and corresponded with our customers via telephone and email. Sudiip has developed his skills into a management leader in programming advertising campaigns for web and mobile banners, rich media, and video. He is extremely knowledgeable in day-to-day campaign management and fantastic with excel spreadsheets.
I will also add, that he has an upbeat personality and works well with people. We appreciate all of his abilities and he has done a great job for us. We like him very much!
Sudeep, rightfully put can be the best senior resource out there in a still nascent Indian Digital Market wrt Operations and Backend. His all round knowledge within the digital business gives him the clear edge to identify a problem from the grass root level, and provide a eternal solution. He keeps his work, as his passion, and dedicates himself day in and out as and when needed. A great teamplayer, a good leader, with an outstanding track record! Now, that's a hard combination to find!
Personal Philosophy
“In 2019 I solved a staffing problem. In 2020 we realised it had solved a pandemic problem. Thinking ahead is not optional — it is leadership.”
“True leadership isn’t measured by the size of your team, but by how many people feel safe coming to you when things go wrong.”
“In operations it is not about when but HOW and WHY — if you don’t know how it is done or why it is done, you will never know when it is done.”



