Global operations & GCCs
Designing resilient multi-region capability centers with clear ownership, capacity and governance.
- Operating model and location strategy
- SLA, KPI and governance frameworks
- High-performance team design
Executive leadership profile
Sudiip Ghosh Global operations & revenue transformation leader
I build and scale global delivery organizations across AdTech, media and enterprise technology—combining operational rigor, human-centered leadership and responsible automation to improve growth, resilience and client outcomes.
23+years of leadership
$1.5B+ad operations supported
200+global professionals led
40%manual effort reduced
98%client satisfaction in transition
Leadership focus
Three connected disciplines define my work: building the operating system, enabling the people inside it and linking both to business outcomes.
Operational excellence & AI
Making work faster and more reliable through workflow redesign, automation and disciplined quality systems.
- GenAI adoption and workflow automation
- Lean Six Sigma and quality loops
- Change leadership and adoption
AdTech & revenue operations
Connecting campaign execution, yield, data and client experience across complex advertising ecosystems.
- Programmatic, CTV and retail media
- Revenue and inventory optimization
- Cross-functional stakeholder alignment
Career journey
A progression from hands-on digital operations to building multi-market delivery organizations and transformation programs.
2023–2025
Global Delivery Leader, Americas
Samsung Ads
Owned end-to-end CTV delivery across the USA, Canada and LATAM, supporting $1.5B+ in revenue. Led 150+ professionals and introduced GenAI reporting that reduced manual effort by 40%.
2022–2023
Digital Consultant
Independent
Advised organizations on digital transformation, GCC roadmaps and scalable operating playbooks for global expansion.
2021–2022
Director, Campaign Operations
Indegene
Built multi-channel marketing infrastructure across 14 pharma markets and improved delivery quality through automation and new quality frameworks.
2016–2021
Director, Managed Services
Operative
Scaled shared services from 70 to 200+ people, improved delivery speed by 25%, reduced escalations by 30% and piloted the pre-pandemic remote-work model.
2014–2016
Senior Manager, Projects
Cognizant
Supported strategic AdTech wins, improved SLA adherence and designed quality systems that raised delivery performance.
2001–2014
Leadership & delivery roles
Times Internet · Vdopia · Premium Network · HCL
Progressed through digital and ad operations leadership, pioneering live ad-serving programs, premium formats and audience-led go-to-market strategies.
Selected transformation work
Examples of how operating-model choices translated into measurable business and client outcomes.
Global AdOps transformation
Built a scalable 24×7 CTV delivery operation with standardized workflows and quality controls.
Centralized execution · scalable controls
View case study →
GenAI campaign insights
Embedded AI-assisted reporting, anomaly detection and optimization guidance into campaign operations.
40%+ less manual effort · 2× faster insights
View case study →
Zero Surprise Delivery
Created early-warning and accountability practices that strengthened execution and client trust.
100% on-time delivery · 35% NPS uplift
View case study →
Thought leadership & perspective
I write about the operating realities behind transformation: quality, trust, human judgment and responsible AI adoption.
My experiments with GenAI: promise, peril and human questions
Why Ad Operations demands leadership—not just execution
Transforming managed services into a growth engine
Browse the full publication archive
“Thinking ahead is not optional. The strongest operating decisions solve today’s constraint without creating tomorrow’s fragility.”Leadership principle · Sudiip Ghosh